Promotional products are a powerful tool as they bring your brand home with consumers loooong after the lights have gone out on the tradeshow floor. Something as inconspicuous as a pen, lip balm or micro cloth can have a consumer interacting with your brand for many years. We don’t NEED to ramble off all the data available about how much people love their S.W.A.G. to Marketers and Business Managers like you – but here are some anyway –
According to a 2019 PPAI consumer study of 3,000 people between ages 18 and 78, 8 out of 10 surveyed LIKE receiving promotional products, 7 out of 10 wished they received promotional products MORE OFTEN, and nearly 10 out of 10 said they are willing to go OUT OF THEIR WAY to get a promotional product. Another important finding from that study states that 72% of those surveyed believe that the QUALITY of the promotional product = the REPUTATION of the company. Simply put, promotional products MATTER to a well-integrated marketing strategy, and the nicer the giveaway, the higher the consumer-perception of your brand. (2019 Consumer Study, PPAI Research) Source: https://www.ppai.org/media/5482/ppai2019consumerstudysummary.pdf
I know, Palumbo Associates, I know – promotional products are important, and we want to give away something REALLY nice at the show – but it’s simply not a high-priority item at this time. We’ve got a few short months to figure out our booth layout, and electrical, AND print material, AAAND logistics, AAAAAAND-
WE GET IT – You have a million more important things to think about than what kind of swag you’re going to give away at your booth – those branded pens are probably the least of your worries. However, it is important to keep in mind that something as small and unassuming as the humble giveaway has it’s own design and turnaround process. There is time needed to select your products, develop and approve artwork, and then production times can vary anywhere from 24hrs up to 4 months depending on quantity, source location, level of customization, etc. Then the Items need to ship from wherever they were made to wherever they have to go – sometimes making a few stops along the way.
We are here to help with this! Our Premiums Consultants can take your ideas and do a lot of the research for you, helping you find the perfect gift that represents your company and campaign perfectly. The difference between showing up to the tradeshow empty-handed and having a giveaway that gets people EXCITED to visit your booth lays in researching options early on in your campaign development, rather than making giveaways and afterthought.